1. Success, not perfection is what selling is all about.
2. Money is never a money issue but a priority issue. We need to help customers give us priority.
3. People buy because they are interested in your value proposition not your unique proposition.
4. The aim of the marketing brochure is to cause something to happen.
5. You need an incentive on Facebook for customers to like you. For example, to receive 5 top tips a day, join us on Facebook.
6. Facts tell, stories sell. A good selling technique is what is known as the "BO" technique. Where 'B' stands for Benefits and 'O' stands for Options. Give them a choice of 'Yeses' rather than a 'Yes-No' option.
At the moment we’re all working hard on our big event coming up soon. This is the Absence From Work Conference.
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