Social Media Marketing

Legal-Island has been studying social media marketing closely this week and have gleaned 5 important key points to remember:

1.  It's Social - Marketing as a conversation is a two-way dialogue. New 'mindsets' are required to be successful in social media  
2. It's a Revolution - A fundamental and revolutionary change in online behaviour, expectations and in the online customer experience 
3. Power Shift - Social media empowers the customers and the network
4. Declining Effectiveness - the traditional approaches to sales and marketing are not as effective as before
5. The End of Business as Usual -  We need new 'mindsets', new business approaches and new performance measures. It's not all about being a broadcast medium. It's about listening to and engaging with customers, partners and community.


We're currently re-working how we marketing our employment law email service